In 2010 Cass Spies, Twisted’s founder, was searching endlessly for a healthy frozen treat that she, her husband and children could enjoy without feeling guilty.
With the “Better for You” section in the ice cream aisle virtually non-existent and effectively controlled by big multinationals, Cass put her food science and technology university major to work and Twisted was born.
WHERE OUR JOURNEY BEGINS
Our first Frozen Yoghurt and Smoothie concept store is opened. Serving up fresh frozen yoghurt, fruit smoothies, acai bowls and an exceptional topping selection. Let’s not forget about the “Take me home” freezer.
A TWIST OF FATE
Twisted operates five retail locations and successfully launches into Australian school canteens.
We moved into our first manufacturing facility in Alexandria, Sydney to fulfill our growing supermarket and school canteen business.
Rebranded from ‘Twisted Frozen Yoghurt’ to Twisted Healthy Treats as we launched our sugar free ice cream sticks.
GOING GLOBAL
Twisted healthy Treats is now a fully operated wholesale company that is ranged in 2000 supermarkets nationwide. In March 2020 we shipped our first containers of frozen yoghurt to the USA.
2025
WORLD-FIRST INNOVATION
We launched our world-first 12g Protein Sticks and reset the frozen dessert and ice-cream game in Australia. Built taste-first and made entirely in-house, they hit Woolworths shelves on 15 October. Our zero added sugar, 12g Protein Sticks in Salted Caramel Fudge and Milk Chocolate Pudding prove better-for-you can truly be indulgent and delicious.
TAKING IT OUTDOORS
We’re taking Twisted to the streets with TRP, rolling out our “Mouths really really want Twisted” campaign across high-impact outdoor advertising. Designed to make heads turn and mouths water, these creatives hero our most craveable products- because Twisted isn’t just better for you, it’s downright delicious.
TODAY
We are proud to be Australia’s only female-led ice cream manufacturer. Creating taste-first frozen desserts that prove better-for-you never has to compromise on flavour.
From our state-of-the-art facility in Ingleburn, we’re on a mission to revolutionise the way the world enjoys dessert. Already in 3,000 supermarkets nationwide and 85% of Aussie school canteens, we’re now expanding globally, because everywhere we go, mouths really, really want Twisted.
