Packaging with Purpose: Our Sustainability Path
Same Twisted, now better for the environment, using 8.5% less plastic across the range.
now with 5.4% less cardboard across the range
Old box
New compact box
New generic Cups
Old cup
and with 8.5% less plastic
Old Cups
New smaller cups
HOW DID WE DO IT?
We’re so proud to be reducing our plastic. When looking at 10 millon cups, we are now saving 2.5 tonnes of micro plastic compared to our previous lid design.
Our new lids have allowed us to reduce our corregated cardboard by 5.4% as we can now use a smaller box. This has led to a 16% increase in our transport efficiences, thereby reducing our carbon footprint.
We have reduced the size of our lid and created a more robust design that can be stacked easier in the freezer. There has been no change to the taste or amount of your favourite forzen yoghurt inside our Mini cups!